I’m amazed that companies can continue to grow by relying on deceptive marketing practices.
I keep getting calls and letters from Five Point Capital, using methods that most other financial companies have thankfully left behind long ago. Examples include voice mails from a representative wanting to speak with me “about my account number XXXXX”, which initially made me think that a fraudulent account has been established in their name, or letters and mock-up credit cards sent out implying that an account has been made available in my name and I need to take action to activate it or I won’t be protected. I wonder how many other companies are acting similarly? This is scandalous behavior, and respectable financial institutions should be outraged when a company plays games with the truth. Research from our 2008 ID Fraud Survey Report (sponsored by FiServ/Visa U.S.A. Inc/and Wells Fargo Bank) found a big jump in fraudulent new loans last year (amidst overall reduction in ID Fraud volumes), and it’s vital that we keep the bad behavior at bay for the good of all the honest individuals and companies in this industry.
At the end of the day, the reputation of the industry must be protected.