If you’re trying to primarily measure the benefits in reduced losses, you’re barking up the wrong tree. “Relationship benefits” (new customer acquisition, cross-selling, retention, etc) are where the grander payoff is. And that explains why there’s rampant misconception within the realm of identity security. Problems are created because company specialists in the fields of security/risk/compliance/fraud often don’t work with those in marketing or customer service until the very last minute, when it’s too late.

Identity security is primarily a customer relationship issue. After all, who really owns that identity anyway, and who benefits when the identity holder chooses one company or product over another?