November 12, 2008
Online buyers turn to alternative payments
Pacific Business News -A growing number of online shoppers are turning away from traditional credit and debit cards and moving toward cash-based alternative payment options, according to a retail forecast survey released this week by Javelin Strategy & Research.
Alternative payments — such as PayPal, Google Checkout, Nacha SVP and Revolution Money — will become preferred choices for online consumers and will continue to grow over the next five years, increasing to one-third of online retail transaction volume by 2013, the survey said.
This year, alternative payments will reach $148 billion and rise to $268 billion by 2013.
The growth will be strong for companies that build brand awareness, said the survey. Read Full Article