Bruce has more than 10 years experience in the payments and financial services industry, with a particular focus on the analysis of consumers’ financial behavior online. Bruce brings an acute understanding and the ability to provide effective insight on a wide array of issues that financial services industry players face.

Bruce has worked with financial institutions, merchants, processors, card issuers, telcos, and payment networks analyzing their competitive landscape, forecasting online usage and product evolution, as well as driving projects specific to chargeback management, alternative online payment mechanisms, and anti-fraud efforts.

Mr. Cundiff’s prior experience includes:

• Research Analyst with Jupiter Research, covering online banking, brokerage, payments and transactions
• Director of Competitive Intelligence with Visa International
• Account Manager with Trintech, a payments industry software and hardware solution provider for merchants, financial institutions and telcos
• Strategic and Business Development Analyst with iPIN (now Valista), a Bay Area startup focused on micro-payments
• International Development Manager with merchant processor NPC

Mr. Cundiff has a B.A. in History and Asian Studies from Tufts University, and an MBA from the Kenan-Flagler Business School at the University of North Carolina. He resides in the San Francisco Bay Area.

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