Why should you care about the Apple Pay launch?

Apple iOS users are young: 60% are under age 45 Apple iOS users are wealthy: 7% have investable assets over $1 million Apple iOS users spend more: 25% more per purchase than Android users Apple iOS users spend more often: 2X as often per month as Android users Apple iOS users are smart: more than 1 in every 5 have graduate degrees Apple iOS users describe themselves as “first adopters” of new technologies: more than 1 in every 4 What’s Apple Pay (version 1) missing? Loyalty and rewards, to lure more merchants to join and to get consumers re-using the solution more often. Consumer Confidence in Mobile Purchasing is Growing To access Javelin’s full analysis of the mobile wallet landscape, see MOBILE WALLETS ANALYSIS AND STRATEGY: How the Game Changes With Apple Pay.

Author

About Mary Monahan

Mary Monahan is Executive Vice President and Research Director of Mobile for Javelin Strategy & Research.

Mary brings 10 years of successful direct financial services industry experience to her clients.  Before joining Javelin, she was a Vice President at Wells Fargo Bank where she supervised a $650 million portfolio of commercial, consumer, and real estate loans; and co-directed lending for 35 retail branches, five business-lending centers and one real estate loan center. She specializes in the psychology of why people spend money and the implication for mobile initiatives.

Ms. Monahan’s prior experience includes:

  • Vice President, Commercial Banking Group, Wells Fargo Bank, Los Angeles County, CA.Marketed and managed tailored financing services to growth companies.
  • Assistant Vice President and Manager, Business Lending Center, Wells Fargo Bank, Southern CA. Tripled portfolio; penetrated new strategic asset area for bank.
  • Loan Supervisor, Retail Banking Group, Wells Fargo Bank, San Jose Region, CA. Co-supervised a $652 million portfolio of commercial, consumer, and real estate loans; Co-directed lending for 35 retail branches, five business-lending centers and one real estate loan center; Managed loan officer training and mentoring.

Ms. Monahan holds a B.A. in Economics/English from San Diego State University and an MBA, with a concentration in Finance, 2000, from the Graduate School of Management, University of California at Davis. Ms. Monahan was awarded the University of California Scholar’s Grant and the Faulkner Fund Grant. She resides in the San Francisco Bay Area.

 

Stay in Touch!