With February 14th fast approaching, everybody is scrambling to find that special something to show you care. The web is awash with 21st century suggestions, like subscription grooming products, “cord tacos,” and mobile games.

But for a mobile banker, there’s only one gift worth considering in 2015: a feature that allows them to view balances and recent transactions before logging in. Simply put, the capability is well on its way to becoming the next mobile deposit.  

Javelin’s 2014 Mobile Banking FI Scorecard exposed that almost 1 in 4 of the largest banks and credit unions allow customers to check balances through mobile banking before entering log in information. Only one year earlier, the feature was virtually unknown and nonexistent. So why is this the perfect gift for your customer base? It suits their personality. Today’s mobile users have a deep hunger for apps that give them what they want quickly and easily.

That’s a primary reason apps like Uber and Tinder thrive – they’re the frictionless and immediate step between the user and their goal. This feature fundamentally changes the mobile banking interaction, driving bank’s mobile offerings into 2015. For all the up to date mobile banking gift ideas, like mobile photo bill pay, click-to-call capability and in-app appointment scheduling, take a look at the full report. The mobile banker, or bankers, in your life will thank you for it.

Author

About Daniel Van Dyke

Daniel is an Analyst in Javelin's Mobile practice area. His contributions at Javelin have informed market trends in mobile banking, payments, and technology initiatives for top financial institutions and vendors. In his three years at Javelin, Daniel has co-authored reports on mobile wallets, mobile POS, photo banking, digital channel strategies, and other emerging trends. Additionally, he has tracked emerging mobile banking trends and the obstacles for consumer adoption for the largest 25 financial institutions and mobile banking vendors.


Leading banks, credit unions and fintech companies have tapped Daniel's strategic insights through advisory services, custom reports, and webinar presentations. His mobile research and thought leadership have attracted growing media interest, from a live appearance on Fox Business News to consistent coverage in trade publications.

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