When you look to the future, sometimes it’s valuable to look to the past first. As a recent American Banker “flashback” recounts, it was three decades ago that the first bankers were dreaming of day when people would manage their financial chores on a desktop box. But that idea typically relied on mailing a diskette to every user, and it wasn’t clear whether that would involve a proprietary terminal or the emerging device of the day – the personal computer.  

"It appears that electronic banking and information services are taking hold," Chemical Bank said in a release announcing it had 16,000 households armed to bank electronically.

Now we are days away from the 2016 Finovate gong show in the self-proclaimed capital of Silicon Valley, and the future of banking is now being debated in a mobile-first world.  By my way of putting Finovate exhibitors in buckets, the 72 fintech players believe the top priorities are investing and wealth management, making digital banking and commerce safe and secure, an ROI built on cost-savings, disruptive lending models, and customer service and payments:

  • Wealth management and investing (10)
  • Security, fraud, identity, and biometrics (9)
  • Back-office efficiency (9)
  • Lending (7)
  • Customer service (6)
  • Payments (6)
  • Digital banking (4)
  • Big data (4)
  • Personal finance (3)
  • Account opening and onboarding (2)
  • Blockchain (2)
  • Marketing and social sales (2)
  • Small business (2)
  • Miscellaneous, in stealth, or baffling (6)

What this Finovate grab bag reflects is the cacophony of industry priorities and the confusion of our time and the implications for a future time. There are so many problems that need fixing, so many uncertainties, and no relief from the urgency to be innovative and ahead of the curve.
Finovate is a place where you can find 72 solutions to 72 problems. I’ll be heading to Finovate, though, to see how fintech innovators can help financial institutions address the big problem that technology itself created. Digital banking is so convenient that FIs are losing touch with customers and must quickly devise ways to use inanimate channels to initiate animated, meaningful interactions that build profitable long-term relationships.

I’ll be looking for ways these fintech players can empower consumers to more wisely monitor and manage their money across any channel they choose – whether that be mobile, online, branches, ATMs, call centers, or chat. I’m eager to see how FIs not only can make digital banking easier, quicker, and more convenient, but also reposition bankers as trusted advisers who use digital channels to interact one-to-one. I’ll keep an ear cocked for how FIs can mine mountains of customer data so they can initiate proactive personalized insights and recommendations every single day and thereby earn the trust that opens the door to more effective cross-selling. I’ll be looking for ways that Finovate players can seal the deal by turning targeted and timely cross-selling promotions into opened, funded, and onboarded loan, deposit, investment, or insurance accounts.

If an exhibitor doesn’t address those needs, it will earn my personal Finovate gong.

Hope to see you at Finovate Spring on May 10-11, 2016 in San Jose, CA.


About Mark Schwanhausser

Mark Schwanhausser is JAVELIN’s Director of Omnichannel Financial Services. Mark strategizes how financial institutions (FIs) can track and serve customers across whatever channels they use, and provide a consistent, integrated brand and user experience. Mark helps banks and credit unions profitably enable customers to monitor and manage their money more intelligently through technology such as online banking, mobile banking, personal finance management, financial alerts, and technologies on the horizon like wearables.

Mark led the development of JAVELIN’s Financial Journey Model, which builds digital banking on a foundation of 10 time-tested personal finance principles, and JAVELIN’s holistic segmentation, which enables FIs to prioritize their investments to serve the critical needs of the profitable Moneyhawks™, high-value Traditionalists, and up-and-coming Emergents. His other work in 2015 has focused on how banks and billers can turn off paper statements by closing the “digital commitment gap,” why digital account opening has reached a tipping point, and how FIs can use alerts and notifications to initiate daily “conversations” with customers.

Before joining JAVELIN in April 2008, Mark worked for nearly 26 years at the San Jose Mercury News, mostly as a personal finance reporter writing about money and emerging trends in financial services and payments technology.

Mark has a bachelor’s degree in journalism from the University of Missouri at Columbia and attended Antioch College.

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