Overview

Credit card issuers are faced with a double whammy of decreased credit card spending among their cardholder base, and also the decreased ability to offer lines of credit. This downward pressure on the credit card revenue stream must be made up from other sources, and prepaid programs are a solid way to leverage existing competencies and create these additional revenue streams. With prepaid cards sometimes representing the financial providers’ entrée into a broader relationship, the importance to future growth is significant. This Javelin research report makes use of consumer data analyzing the propensity to use prepaid products, and also in- depth interviews with prepaid program managers at financial institutions and other third parties to understand the key components of a prepaid processing relationship and how prepaid program managers must approach the establishment of such a relationship.

Primary Questions

• How will prepaid program evolution affect financial institution profitability?
  
• What are the primary components of a prepaid platform and relationship?
  
• What are the prevalent myths and risks surrounding the prepaid processing relationship?
  
• How can prepaid program managers select the best processor to meet their needs?
  
• What technology advances should prepaid processors integrate into their platforms?
  
  

Length: 30 Pages Charts/Graphs: 6 Price: $995