Apple Watch is Tim Cook’s first new product launch, and the Cupertino-based company is doing everything in its power to make sure it succeeds. Javelin is cautiously optimistic; we’re already crunching consumer data to prepare a report on how to build banking, payments and retail experiences for Apple Watch and other smartwatches. No matter how many new devices we see hit the market, it’s always interesting to look at the theatrics behind a successful launch (or at least a seemingly successful launch).

Apple is reportedly heavily restricting inventory for its April 24th release data, likely gearing up for headlines saying the device is sold out (an age old trick). Potential customers are being advised to reserve the devices ahead of time and book in-store appointments to try on the devices beginning April 10th.Those with eyes on the Sport and standard Apple Watch can reserve 15 minute periods to try on the devices, reportedly during which they’ll receive fashion advice from blue t-shirt wearing Apple employees. Demos of the $10,000 and up Apple Watch Edition will last 30 minutes.

It’s been eight years since Apple released the highly popular iPhone. Five years have passed since the first iPad hit the market. Now it’s time for Apple Watch. And Javelin is going to be the first with the most comprehensive report on Apple Watch strategies for banking, retail and payments.

Our new report will be available to Javelin clients April 2nd.


About Daniel Van Dyke

Daniel is an Analyst in Javelin's Mobile practice area. His contributions at Javelin have informed market trends in mobile banking, payments, and technology initiatives for top financial institutions and vendors. In his three years at Javelin, Daniel has co-authored reports on mobile wallets, mobile POS, photo banking, digital channel strategies, and other emerging trends. Additionally, he has tracked emerging mobile banking trends and the obstacles for consumer adoption for the largest 25 financial institutions and mobile banking vendors.

Leading banks, credit unions and fintech companies have tapped Daniel's strategic insights through advisory services, custom reports, and webinar presentations. His mobile research and thought leadership have attracted growing media interest, from a live appearance on Fox Business News to consistent coverage in trade publications.

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