It turns out that almost half of the top 25 banks by deposit currently lack a tablet app. A surprising figure when you consider that consumer adoption of tablets is reaching 45 percent—which is at a much faster adoption pace than smartphones.
Could it be that tablet-optimized apps provide a lucrative opportunity for increased customer satisfaction, and yet even some of the largest banks aren’t catering to their needs? But let’s assume all those banks are in the process of building a tablet app. The good news is that there are banks which have laid the groundwork—created some best practices, done the research on what their customers want and have considered in in their omnichannel banking strategy. I will be leading a panel discussion on this very topic at American Banker’s Digital Banking Summit (June 2-4). Comprising the panel will be banks that are at various stages of tablet app development. SunTrust just rolled out a tablet app late last year, and the bank’s group vice president of mobile management, Kristen Rankin will share that early stage experience. On the other end of the spectrum is USAA, which has often been cited as the industry leader in mobile financial services. Patrick Kelly, USAA’s executive director of emerging channels joins to share his expertise. Rounding out the discussion will be Citi’s Raghavendra Bhat, and Ramon Kurkchubasche, head of digital channels at Union Bank. For more information on the conference and the speaking panel, visit digitalbankingsummit.com.