1. PFM isn’t a four letter word anymore. Although PFM is one shy of four letters, you wouldn’t know it from the reaction of the general population. This has informed a shift from the PFM of today to the service of tomorrow. It’s no longer about having the most features; it’s about delighting consumers into enjoying a task that they used to dread. Providers presenting at Finovate each cooked up a different recipe for the “spoon full of sugar” to make the medicine go down in 2014:
  • Saveup entices consumers to save with mobile game elements and a point system integrated into sweepstakes on big prizes like $2 million dollars.
  • Qapital draws consumers into saving by creating a beautiful and simple interface where the goals – vacations, concerts, big purchases – are front and center.  
  • OnBudget piggybacks on the popularity a product consumers love – prepaid cards – and bundles a dead-simple PFM experience.
  1. The intersection of Wall Street and Main Street is digital. Stocks, IPOs, and large real estate investments are all mainstream in 2014, as startups empower a new wave of everyday consumers with investment tools. The innovators below hope to power a new wave of capital:
  • Market Prophit allows less-experienced investors and institutions to identify whose investments to follow, by quantifying the performance of financial bloggers’ over time through their postings.
  • Realty Mogul lets consumers crowd fund money to invest in property like office buildings, apartment buildings, and shopping centers.  
  • Stockpile enables people to give stock in the form of a gift card. 
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  1. Authentication is hot. While authentication is nothing new, these recent implementations demoed at Finovate were unusually attractive:
  • EyeVerify used a smartphone camera to authenticate a user through the blood vessels in the whites of their eye.
  • NICE Systems tapped recordings of user’s speaking to generate a “voiceprint” for authentication purposes.
  • Text Power turned traditional text message based out of band authentication on its head, allowing the user to send a text to authenticate.  
  • Zumigo taps into carrier data to identify the device, the person who owns the device, and the location of the device, to provide seamless levels of security.
Author

About Mary Monahan

Mary Monahan is Executive Vice President and Research Director of Mobile for Javelin Strategy & Research.

Mary brings 10 years of successful direct financial services industry experience to her clients.  Before joining Javelin, she was a Vice President at Wells Fargo Bank where she supervised a $650 million portfolio of commercial, consumer, and real estate loans; and co-directed lending for 35 retail branches, five business-lending centers and one real estate loan center. She specializes in the psychology of why people spend money and the implication for mobile initiatives.

Ms. Monahan’s prior experience includes:

  • Vice President, Commercial Banking Group, Wells Fargo Bank, Los Angeles County, CA.Marketed and managed tailored financing services to growth companies.
  • Assistant Vice President and Manager, Business Lending Center, Wells Fargo Bank, Southern CA. Tripled portfolio; penetrated new strategic asset area for bank.
  • Loan Supervisor, Retail Banking Group, Wells Fargo Bank, San Jose Region, CA. Co-supervised a $652 million portfolio of commercial, consumer, and real estate loans; Co-directed lending for 35 retail branches, five business-lending centers and one real estate loan center; Managed loan officer training and mentoring.

Ms. Monahan holds a B.A. in Economics/English from San Diego State University and an MBA, with a concentration in Finance, 2000, from the Graduate School of Management, University of California at Davis. Ms. Monahan was awarded the University of California Scholar’s Grant and the Faulkner Fund Grant. She resides in the San Francisco Bay Area.

 

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