Fifth Annual Identity Protection Services Scorecard (2011): Increased Focus on Antivirus, Social Media, Child and Medical Identity Theft, Yet Prevention Still Lags

Fifth Annual Identity Protection Services Scorecard (2011)
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Overview

In Javelin’s fifth annual identity protection report, we examine the rapidly changing ID protection services industry. Product innovation and future fraud concerns driving that innovation are addressed in this report along with a look at what some of the top ID protection products are offering. Trends in the industry include the growing role of antivirus software in the ID protection space, the future of fraud and social media, and how vendors are addressing child identity theft and medical ID fraud. Twenty‐four of the top products were evaluated in this report based on their consumer‐facing prevention, detection, and resolution capabilities. Products were split into three major categories: ID protection services branded and offered through a financial institution, ID protection services offered through one of the three major credit bureaus, and ID protection offered through an independent vendor. Most products have gravitated toward a more holistic approach to addressing ID protection, offering both personal information monitoring as well as credit monitoring.

Primary Questions

  • What are existing criminal trends related to card fraud, and how can ID protection vendors mitigate them?
  • Where is the industry heading, and what are possible future security trends?
  • Which vendors have the best consumer‐facing prevention, detection, and resolution capabilities?
  • Which practices have been widely adopted by vendors, and which practices should be adopted?
  • How have vendors changed their consumer‐facing practices since 2010?

Methodology

This report is based on A random‐sample panel of 5,102 respondents in a March 2011 online survey. The margin of sampling error is ±1.37 percentage points at the 95% confidence level. The margin of sampling error is higher for questions answered by subsegments. For longitudinal comparison, data from 2009 and 2010 was reweighted to the latest census targets according to the U.S. Census Current Population Survey (CPS).

The report also includes data from a random‐sample panel of 5,211 respondents in a March 2010 online survey. The margin of sampling error is ±1.36 percentage points at the 95% confidence level. The margin of sampling error is higher for questions answered by subsegments.

The report is also based on a random‐sample panel of 5,004 respondents in a November 2010 telephone survey. The margin of sampling error is ±1.39 percentage points at the 95% confidence level. The margin of sampling error is higher for questions answered by subsegments.

Finally, the report incorporates data from a random‐sample panel of 5,494 respondents in a November 2010 online survey. The margin of sampling error is ±1.32 percentage points at the 95% confidence level. The margin of sampling error is higher for questions answered by subsegments.

Companies Mentioned

Affinion ID Watchdog
American Express Identity Truth
Bank of America Intellius
Bearak Reports Intersections
Chase Kazaa
Citi LifeLock
CSIdentity Limewire
Debix PNC
Equifax Transunion
Experian Trilegiant
EZ Shield Trusted ID
Fifth Third Wells Fargo
First Advantage

 

The surveys targeted respondents in proportions of gender, age and income representative of the overall U.S. online population. According
to the U.S. Bureau of the Census, the projected 2011 U.S. population is estimated to be 312 million people.1

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