RETAIL POINT OF SALE FORECAST 2012‐2017: Cash is No Longer King; Cards and Mobile Payments Likely to Rise

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Webinar Companion webinar: RETAIL POINT OF SALE FORECAST 2012‐2017: Cash is No Longer King; Cards and Mobile Payments Likely to Rise.
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Cash is no longer king at the point of sale (POS); the total purchase volumes for traditional card products have surpassed those for all other options. Debit dominates and is used in close to a third of all in-store purchases. Credit follows with a fractionally lower share at POS than is held by debit. This report evaluates the actual and forecast changes in the retail POS market, tracking payments mix data from 2011 through the forecast year of 2017 and identifying key drivers of market change. In addition to highlighting domestic in-store retail growth during 2011, this report details Javelin’s forecasts for total retail POS payments volume and analyzes share and transaction growth at the POS for credit cards, debit cards, cash, paper checks, prepaid cards, gift cards, and mobile phone payments.


Primary Questions

  • What are the major trends for domestic retail POS payments transactions?
  • How will traditional non-card payments options — cash and paper checks — fare as card-based payments vehicles continue to grow in popularity?
  • Will traditional card-based payments options, including credit and debit, maintain current dollar volumes, or will nontraditional options like prepaid and gift cards infringe on their share?
  • Will mobile proximity payments disrupt the current POS payments ecosystem, or will consumer adoption of this emerging payments option remain scant?
  • What factors influence consumer adoption and use of various payments options for in-store purchasing?


Companies Mentioned
American Express
Fresh & Easy
Home Depot
Whole Foods



Price: $1500 (29 pages; 15 charts/graphs)

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