EMV: Moving Toward Ubiquity

EMV
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Overview

With conversion time lines announced by each of the top four card networks, the U.S. has become the last major industrialized country to begin the evolution toward the global EMV (Europay, MasterCard, and Visa) standard for chip cards and devices. As other countries have converted to EMV, proponents of the traditional magnetic stripe card have been pressured to move toward the more fraud-resistant EMV standard. The promise of mobile payments has proven to be a key influencer, as EMV is compatible with and can support near field communication (NFC) mobile transactions. This report explores what the conversion will bring to the U.S. market as issuers, merchants, acquirers, consumers, and other stakeholders move toward EMV.

 

Primary Questions

  • How will conversion to EMV affect market stakeholders, such as issuers, merchants, acquirers, consumers, and terminal and card manufacturers?
  • What are the key factors that will drive or inhibit the rollout of EMV in the U.S. market?
  • How rapidly will the U.S. convert to EMV?
  • How will the adoption of mobile technologies and payments influence or be influenced by conversion to the EMV standard?
  • What indicators in other markets suggest how transition to EMV will proceed in the U.S.?

 

Companies Mentioned

American Express

MasterCard

Andrews Federal Credit Union

Oberthur

Bank of America

PNC

Bank of America

PSCU

Citibank

Silicon Valley Bank

Discover

Smart Card Alliance

Europay

State Department Federal Credit Union

Fifth Third Bank

State Employees’ Credit Union
(North Carolina)

First Data

Travelex

FIS

TSYS

Gemalto

U.S. Bancorp

Giesecke & Devrient (G&D)

United Nations Federal Credit Union

Google

Verifone

JPMorgan Chase

Visa

MagTek

Wells Fargo

 

Price: $1,500 (27 pages; 11 charts/graphs)

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