2012 MOBILE BANKING FINANCIAL INSTITUTION SCORECARD: Three Keys to Mobile Money Movement Success

2012 MOBILE BANKING FINANCIAL INSTITUTION SCORECARD
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Overview

One-third of mobile consumers are using mobile banking in 2012. Seismic shifts are occurring in the mobile banking offerings of financial institutions, significantly building out and expanding the mobile money movement capabilities offered to consumers. But many top FIs fail to provide SMS text banking for their customers without smartphones. In this fifth annual report, Javelin’s Mobile Banking Scorecard analyzes and compares the 24 mobile banking services of the leading 25 U.S. retail financial institutions by gross annual deposit size. The scorecard covers more than 1,200 data points using mystery shopping, mobile web, and phone data collection methods. The report studies device access and mobile web, app, and SMS text banking. It also identifies feature changes over the past year. Three key functionalities in leading offerings are identified by Javelin as areas of special focus. The report also analyzes consumer activity data, to explore how consumers are fundamentally altering their mobile financial behavior over time. Finally, current U.S. mobile consumer share for tablet and smartphone operating systems and wireless providers is included.

 

Primary Questions

  • What mobile banking products and services are banks offering, and how have they changed over the past year?
  • Which banks provide the most complete mobile banking package?
  • Who are the leading industry leaders in mobile banking?
  • What do consumers want from mobile banking?
  • How are financial institutions’ mobile banking strategies changing over time and why?
  • What should mobile banking look like in the future?

 

Companies Mentioned

Android

Fifth Thirds

Apple

Google

Bank of America

HSBS

Bank of the West

Huntington Bank

BB&T

ING Direct

BBVA

Key Bank

Blackberry

M&T Bank

BMO Harris

Microsoft

Capital One

PNC Financial

Chase

Popmoney

Citibank

Regions

Citizens

Samsung

Comerica

 

 

Price: $2,500 (56 pages; 49 charts/graphs)

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