2012 MOBILE BANKING, SMARTPHONE, AND TABLET FORECAST: Mobile Banking Gains 10 Million Users as Smartphone and Tablet Adoption Soars

2012 MOBILE BANKING, SMARTPHONE, AND TABLET FORECAST
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Overview

The ability to securely manage banking transactions, especially on smartphones and tablets, has become extremely appealing. Mobile banking gained 10 million new users in 2012 and currently reaches one-third of the mobile adult U.S. population. As smartphones outnumber feature phones and tablets surge, Android and Apple delivered and defined the market in 2012. Consumer adoption of mobile banking at small, medium, and giant institutions and credit unions varies by the quality of mobile services offered. This report contains an annual roundup of five-year forecasts for the U.S. consumer market for mobile banking adoption, mobile phone usage, smartphone adoption, smartphone adoption by operating system, tablet adoption, and tablet adoption by operating system.

 

Primary Questions

  • What will mobile banking adoption look like in the next five years, and how quickly will it grow?
  • How fast is consumer use of tablets growing?
  • At what rate will smartphone adoption continue?
  • Which smartphone operating systems are most popular, and which will have the biggest impact on mobile banking?
  • What is the difference between the rate of adoption of mobile banking at giant institutions and that at midsize, regional, or community banks and credit unions?
  • What are potential roadblocks for consumers who have not tried mobile banking, and what can financial institutions (FIs) do to minimize them?
  • What are the key drivers for mobile banking adoption?
  • How should banks and credit unions position themselves to succeed as mobile banking institutions?
  • What changes can FIs expect?

 

Companies Mentioned

Alliant Credit Union

Microsoft

Amazon

Navy Federal Credit Union

American Airlines Federal Credit Union

New York Community Bancorp Inc.

Apple

Pentagon Federal Credit Union

Bank of America Corp.

People's United Financial Inc.

BB&T Corp.

PNC Financial Services Group Inc.

BMO Financial Corp.

Popular Inc.

Boeing Employees' Credit Union

Regions Financial Corp.

BOK Financial Corp.

RIM

Capital One Financial Corp.

San Diego County Credit Union

Citigroup Inc.

SchoolsFirst Federal Credit Union

City National Corp.

Security Service Federal Credit Union

Fifth Third Bancorp

State Employees' Credit Union

First Niagara Financial Group Inc.

SunTrust Banks Inc.

First Republic Bank

SVB Financial Group

Golden 1 Credit Union

Synovus Financial Corp.

Google

TD Bank US Holding Co.

HSBC North America Holdings Inc.

U.S. Bancorp

Hudson City Bancorp Inc.

Wells Fargo & Co.

JPMorgan Chase & Co.

 

 

Price: $1,500 (44 pages; 31 charts/graphs)

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