MOBILE, PFM, AND REWARDS: The AVENUE Value Paradigm

MOBILE, PFM, AND REWARDS
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Overview

Many leading rewards and loyalty programs in the market today deepen participant value by enabling customers to use accumulated points toward purchases made through another provider or program or by allowing points to be transferred between programs. Capabilities such as these make rewards more fungible but they do not fundamentally address consumers’ needs to successfully review, manage, and redeem points gathered through the numerous programs in which most consumers participate. This report describes Javelin’s AVENUEmodel, which details how the integration of rewards and loyalty within PFM, and the further support of these capabilities with mobile access and delivery tools, can enrich the consumer experience while strengthening consumer ties to merchants and issuers.

 

Primary Questions

  • What is Javelin’s AVENUE model, and why is it important?
  • What solutions exist today to enable consumers to view, manage, and redeem their rewards?
  • What features will enhance the utility of rewards and loyalty programs?
  • How can today’s aggregation and mobile products be improved to better serve all stakeholders to rewards and loyalty programs?
  • How are consumers currently being notified of rewards they earn?
  • What reward categories are most popular for consumers?

 

Companies Mentioned

American Express

Local Offer Network

Apple

MileWise

Cardlytics

MyRewardsTree

Lemon

Points.com

 

Price: $1,500 (22 pages; 10 charts/graphs)

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