HOW TO UPGRADE ONLINE AND MOBILE ACCOUNT OPENING FOR AN OMNICHANNEL ERA: 2013

HOW TO UPGRADE ONLINE AND MOBILE ACCOUNT OPENING FOR AN OMNICHANNEL ERA
Download Sample Report Download Brochure
Purchase Report Purchase Report
Enterprise vs. Department
Webinar Companion webinar: Opening Accounts via Branch, Online and Mobile: The How, When and Why?.
Contact Us Have a question?? Call us at (925) 271-2110 or email us
View Cart View Cart

Overview

The fact that 88.5 million Americans attempted to open an account online or with a mobile device in the past 12 months underscores how far digital account opening has come in a few short years. Nonetheless, its potential remains largely untapped, especially as consumers place growing importance on mobile capabilities. Javelin’s analysis of the state of online and mobile account opening in contrast to traditional branch applications highlights that 1) the growing popularity of digital applications is forcing face-to-face bankers to redefine “personal banking” using technology, and 2) mobile upgrades are needed urgently. This comprehensive report:

  • Sizes the current market for online and mobile applications.
  • Identifies consumer segments such as Moneyhawks™ who are primary targets today.
  • Measures the success rate of online checking account applications.
  • Analyzes perceptions by several consumer segments about the perceived advantages of applying for checking accounts online, on a mobile device and at a branch.
  • Illustrates the broad perception gap that credit unions face when matching up against banks.
  • Evaluates and highlights lessons from the account opening processes at BB&T and Golden 1 Credit Union.
  • Examines why applicants abandon applications.
  • Provides a checklist of capabilities that should dictate the design of the customer experience and the FI’s account opening operations.
  • Introduces ways that mobile technology can augment the customer experience and security of account opening in multiple channels.

 

Primary Questions

  • How many consumers attempt to open various types of financial accounts online and on mobile devices?
  • How likely are applicants to succeed at opening a checking account online?
  • How do success rates compare among high-value consumer segments?
  • What benefits do consumers value most when deciding whether to apply at a branch, online, or on a mobile device?
  • How can FIs improve the customer experience and boost the return on investment (ROI) from digital account opening?

 

Companies Mentioned

BB&T

Jumio

Andera

MeridianLink

Bank of America

Mitek

Citibank

Randolph-Brooks Federal Credit Union

Dexter Credit Union

Royal Bank of Canada (RBC)

Golden 1 Credit Union

Scient Federal Credit Union

Harland Financial Solutions

U.S. Bank

ING Direct

Wells Fargo

JPMorgan Chase

 

 

Published Date: July 2013

Price: Department license - $2,000/ Enterprise license - $4,500

(41 pages; 18 charts/graphs)

Buy Now


Download Sample Report

Please fill out form to receive a copy of our 1314.FM_HowtoUpgradeOnlineandMobileAccountOpeningforanOmnichannelEraBROCHURE.pdf Sample Report.

 

Download Sample Report
Please fill out form to receive a copy of our XXXXXXXX TITLE Sample Report.
First Name*
Last Name*
Title*
Company*
Email*
Phone*
City*
State or Province*
Country*