TABLET BANKING FORECAST 2014 – 2018: Design and Deployment Strategies for Mass Adoption

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Author: Mary Monahan

Published Date: June 2014
(32 pages; 19 graphics)

The number of tablet bankers has increased tenfold in the past three years. Tablet adoption has reached the 50% crossover point, just four short years after Apple introduced the iPad. While tablets are still consumption and not productivity machines, indications are strong that they are replacing laptops in the hierarchy of American family life. This report includes a market-sizing and forecast of tablet bankers, tablet adoption, and tablet operating systems in the U.S., examines consumer behavior and preferences, and makes recommendations for a comprehensive tablet strategy.

Companies Mentioned
Amazon, Apple, Google, Microsoft, RIM

Press Release
By 2018, Javelin Estimates 138 Million Adults Will Access Bank Accounts Through Tablets

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