JAVELIN Team

Jim Van Dyke, CEO,

Jim Van Dyke, CEO,

Jim Van Dyke is CEO of JAVELIN Strategy & Research, a Greenwich Associates LLC company, helping leaders achieve higher customer value through financial technology. He works with financial institutions, government agencies, payments companies, merchants, and innovative service providers to increase sustainable profits. Leading organizations have tapped Jim’s 30 years of digital commerce experience to improve customer acquisition and revenue while strengthening loyalty and reducing costs. As a research-based industry futurist, he advises on where, how, and when to invest in new customer technologies, from initial business case to final product launch.

Jim also serves on the Consumer Advisory Board of the Consumer Financial Protection Bureau (CFPB), helping regulators incorporate digital innovation into planning and policy decisions.

Jim presents to audiences ranging from the U.S. House of Representatives to Federal Reserve Banks and business leaders. His published comments reach a global audience of more than 40 million people per year through such outlets as NPR, The Wall Street Journal, Bloomberg Businessweek, The Economist, Forbes, USA Today, The New York Times, San Francisco Chronicle, Financial Times, and American Banker.

He holds a bachelor’s degree in management and a Master of Business Administration degree. He resides in the San Francisco Bay Area and is an avid bicyclist.