Quantitative Market Research

As a primarily data-driven, research company, Javelin designs, deploys and manages many tailored projects per year, including methodology selection (quantitative and/or qualitative), query design (CATI, online, intercept), data collection, project management, and rigorous analysis. Javelin data encompasses over 265,000 survey respondents and more than 7 years of annually deployed trend research. Our identity fraud research alone surveys over 5,000 consumers, and is the largest annual, nationally-representative I.D. fraud study. The process culminates in solid results and key findings based on the client’s objectives.

Collection instruments

  • Representative surveys
  • Conjoint analysis
  • Measurable observations

Limitation

  • Requires measurements
  • Requires structure

Best suited for

  • Projections
  • Forecasting
  • Strategic issues (should I enter this market or launch this product?)
  • Anywhere ROI is vital

Research Mechanisms

  • Quantitative Consumer Surveys
  • Nationally representative, n>2000
  • Qualitative Exec Surveys
  • Customer (Client) Surveys
  • Retention & Loyalty
  • Competitive Benchmarking
  • CSR calls & secondary research
  • Focus Groups
  • Proprietary Panels