Card Forum is built exclusively for card and payment executives at the industry’s leading issuers, networks, retailers and innovators. Card Forum 2018 is designed to help you increase program performance to offset downward pressure on interchange, create loyalty campaigns that grow customer spend and engagement and stay well ahead of technological innovation. Between today’s increasing number of mobile payment platforms, evolving security threats and pressure to stay two steps ahead of changing customer behaviors, issuers are faced with both critical decisions and terrific opportunities for gaining wallet share. Card Forum will help you prepare for the changes ahead to ensure you make the most of these opportunities.
Director, Payments, Javelin Strategy & Research
WOMEN and PAYMENTS
WEDNESDAY, MAY 9, 2018
8:30 AM-9:00 AM |
Women represent a trillion dollar market when it comes to making payments. This session leverages Javelin's recent consumer study to reveal how women differ in their needs when choosing a payment type for moving money. The presentation explores the impact the faster payments trend has on women's choices and their willingness to pay for speed. Attendees partake in a discussion about the opportunities to pursue in marketing to women, as well as the challenges companies must overcome to avoid losing female customers.