PAYMENTS 2018 marks an important milestone in how those who are driving and adopting innovative payments solutions and practices share information to create common goals that unite progress with clarity of purpose. This unique conference experience encapsulates the players and thought-leadership that are setting the agenda for the future, and propels industry dialogue forward to ensure the continued strength and integrity of the ACH Network and the U.S. payments ecosystem.
Director, Payments, Javelin Strategy & Research
WOMEN & THEIR PAYMENT PREFERENCES IN A FASTER PAYMENTS WORLD: THE TRILLION DOLLAR OPPORTUNITY
Track: Trending Now
TUESDAY, MAY 1, 2018
11:20 AM-12:10 PM | Room 9
Women represent a trillion dollar market when it comes to making payments. This session leverages Javelin's recent consumer study to reveal how women differ in their needs when choosing a payment type for moving money. The presentation explores the impact the faster payments trend has on women's choices and their willingness to pay for speed. Attendees partake in a discussion about the opportunities to pursue in marketing to women, as well as the challenges companies must overcome to avoid losing female customers.