Javelin in the News

Mar 24, 2015

Banking Exchange - Bankers preparing for the day when digital channels will dominate account opening should rethink their schedules. That day might already have arrived, says Javelin Strategy and Research. Mark Schwanhausser, Director of Omnichannel Financial Services at Javelin Strategy & Research says, “Financial institutions will win by ensuring that applicants feel the outcome was smooth and seamless even if they start the process in one channel and finish in another. Applicants should never have to start over from scratch.”

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Mar 21, 2015

USA Today - Javelin Strategy & Research issued its annual report about identity theft and found that identity thieves stole $16 billion from Americans last year. The report provides some insight into this crime and who is most vulnerable...the study found young people of college age to be victims of identity theft at alarming rates with Javelin's research also indicating that once their personal information had been compromised, it took students twice as long to remedy the problem once it was discovered.

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Mar 9, 2015

FinancialPlanning - Pushing its app on the same day as Apple's big show is an example of a company taking advantage of a first-mover branding opportunity, says Mark Schwanhausser, Director of Omnichannel Financial Services at Javelin Strategy & Research. “The ROI is about establishing that you’re a first-adopter that is committed to being connected with customers 24-7-365, and [launching an Apple Watch app] reinforces that branding theme. “It is not necessarily about winning new customers or boosting revenues -- it’s about being perceived as innovative,” he says. “People who buy Apple products are most likely affluent and are perhaps more likely to be Fidelity customers."

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