Javelin in the News

Mar 11, 2014

American Banker- "Mark Schwanhausser, director of onmnichannel financial services at Javelin Strategy & Research, says that that the [Wells Fargo Stories] online magazine could go a long way toward enhancing the bank's brand. This is straight from [the] textbook on Branding Banks on Social Media 101: Tell stories that build your brand,"

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Mar 3, 2014

American Banker- "It's interesting to see Jay's bank take this assertive move into mobile," says Jim Van Dyke, the chief executive of Javelin Strategy & Research. "With just 14 branches to support a lot of customer assets, this gives them the retail-expansion option to go the route of the two clear consumer mobile-usage leaders in the U.S.: USAA and Navy Federal Credit Union."

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Mar 3, 2014

BankNXT-This sizable millennial group is currently going through a major transition. By 2025, Gen Y will account for 46% of the nation’s income,” said Javelin analyst Aleia Van Dyke.... Thus, as this generation comes of banking age, there’s more and more a need for a targeted, technologically driven approach to help young adults become financially literate.“

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