Javelin in the News
Banking Technology News - Javelin Benchmarking research of over 5,000 consumers illustrates how various factors influence the choice of a new provider in ways that are profoundly different at institutions that we categorized as national, community bank or credit union. Customer service was cited as a significant decision factor by 54% of new community banking customers, versus 44% by those joining credit unions and 39% by those who become a customer of a large national bank. In contrast, online services were cited as a major factor of new customers at 34% at nationals, in sharp contrast to just 20% of those opening a new account at a community bank. The same research shows that large banks are more likely to profit from punitive fees (such as those from overdrafts), suggesting that the myriad new technologies are not fully enabling people to move from a revenue-generation model that is more proactive and less punitive.
MarketWatch - It's hard to put a price tag on security and privacy, but a recent study of consumers' online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne ( www.paymentone.com ) found 4 out of 5 consumers would spend more online if offered an easier and more secure way to pay. The survey also found that by a margin of almost 4 to 1, consumers believe direct carrier-billed mobile payments are more secure than using credit and debit cards for online digital purchases. How much more would consumers spend if they didn't have to share their sensitive personal data or type in a long credit card number to complete their purchase? The Javelin survey finds that online merchants could add aggregated yearly revenue of $109.8 billion, simply by offering an alternative "no-credit-card-required" way to pay at checkout.