Vaskar Das leads the custom research team for Javelin. With over 13 years of supply side custom research experience, Vaskar brings strong project management and analytical skills to his custom projects. He has managed a wide range of projects ranging from brand tracking, pricing research, sponsorship tracking, advertising impact, mystery shopping, concept testing. He has worked on studies involving multivariate analysis like correlation, regression, driver analysis and brand mapping among others.
His research experience spans consumer goods, financial services, information technology and telecommunications among others. He has extensive experience in multi-country projects having managed studies in over 40 countries, with a solid understanding of cultural and country specific considerations.
Before joining Javelin, Vaskar was a Director at Nielsen, USA in their Custom Research group. Prior to Nielsen, he had worked in leading research agencies in India and Bangladesh.
He has an MBA in Marketing from IISWBM, Calcutta University and a Bachelor’s degree in Chemical Engineering from Jadavpur University in India.