This original report, sponsored by Finastra, explores the relationship between primary bank status and the propensity for a consumer to borrow, including with the reasons why a primary bank may not be the first stop for existing customers on the hunt for a new loan, and the digital strategies that small and midsized banks and credit unions can deploy so as to be their customers' last stop on the lending journey.

This research report was independently produced by Javelin Strategy & Research. Javelin Strategy & Research maintains complete independence in its data collection, findings, and analysis.

Download Whitepaper

Please fill out the form below with a valid email address and ​we will email you a link to the whitepaper.

This research report was sponsored by:

It was independently produced by:



Consumer data in this report is based primarily on information collected in a panel of 2,000 consumers in an online survey conducted August 2018. The margin of sampling error is +/- 2.19% at the 95% confidence level.