Emmett Higdon

Emmett Higdon

Director, Digital Banking

Emmett helps clients better understand and leverage the pivotal role that mobile technology plays in how consumers manage their financial accounts. As banking functionality seamlessly integrates with every aspect of consumers’ daily lives, Emmett works with banks to ensure that their brands remain prominent throughout. He introduced Javelin’s Mobile Experience Review to provide clients with deeper, actionable insight into how consumers adopt and use mobile banking apps, connected devices, and emerging features such as voice control, personal assistants, and biometric authentication.

With more than 20 years’ experience in online and mobile financial services, Emmett combines his analytic expertise with client-side experience and a keen understanding of consumer expectations to help clients craft digital banking adoption and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA-CREF and also founded Prizm Strategy, a mobile-payment and customer-experience consultancy. Previously he was an e-business and channel strategy analyst with Forrester Research and spent eight years as a vice president of payments and transfers for Citibank.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in the Writing Seminars from Johns Hopkins University.

Latest Insights

December, 2021
Javelin Report
2022 Digital Banking Trends & Predictions

The traditional definition of “financial relationship” has changed forever. For banks to adjust to this change and deepen their connections with customers, they will have to embrac...

December, 2021
Javelin Report
2021 Digital Banking Platform Vendor Scorecard

Javelin Strategy & Research evaluated 11 vendors in its 2021 Digital Banking Platform Vendor Scorecard, identifying a “Best in Class” winner (Backbase) as well as two leaders (Apit...

October, 2021
Javelin Report
Mobile Banking Maturity Path: From Transactions to Trusted Partner

Banks are largely stalled at the midpoint of their mobile evolution. Javelin’s Mobile Maturity Path plots a way for financial institutions to move their mobile apps from merely fun...

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