The Gang of Five-- Apple, Google, Amazon, PayPal-eBay and Facebook—Rapidly Gaining Consumer Trust with Financial Data

San Francisco, CA, April 9, 2015: The Gang of Five - Apple, Google, Amazon, PayPal-eBay and Facebook - are uniquely suited to dominate mobile wallets in the mobile-social tech cycle. Over the past three years, the Gang of Five has moved up significantly in consumers’ perception of trust and privacy. The Javelin Trust-Innovation-Privacy (TIP) model for mobile wallets assesses brands using consumer perceptions of trust, innovation and privacy protection. Trust in the Gang of Five as a group has grown so rapidly that it is now eclipsing trust in the payment networks (Visa, MasterCard, American Express, and Discover). Today, Javelin Strategy & Research released 2015 Gang of Five: Apple Pay vs. Android Pay vs. Samsung Pay vs. PayPal “Pay"?, which compares and contrasts a variety of mobile wallet initiatives from leading technology giants including Apple, Google, PayPal, Samsung, and others. Javelin separates the winners from the losers, and identifies how relative adjustments may affect future competitive positioning.

Consumer Trust Increases with the Gang of Five and Declines with Banks

Consumer perceptions of trust and privacy protection related to banks and payment networks declined during the past three years, crossing paths with the Gang of Five. Consumer trust in the aggregated Gang of Five increased from 45% to 80% over the past three years. Similarly, perceptions of privacy protection from the Gang of Five increased.

“If these trends continue, the innovators’ need for a bank or network partner for mobile wallets begins to vanish and the door opens to disintermediation,” said Mary Monahan, Research Director – Mobile at Javelin Strategy & Research. “Financial institutions need to identify strategic technology partnerships with these “hot” visionaries and get back to basics with what the core consumer wants from a mobile wallet – trust and privacy.”

Javelin Strategy & Research released 2015 Gang of Five: Apple Pay vs. Android Pay vs. Samsung Pay vs. PayPal “Pay"?,’ which compares and contrasts a variety of mobile wallet initiatives from leading technology giants, including Apple Pay, Google Wallet, PayPal, Samsung Pay and others.

Javelin TIP model: Developed in 2011, the Javelin TIP model uses consumer perceptions of trust, innovation and privacy (TIP) as an ongoing method of assessing brand strengths and weaknesses for mobile wallets/payments and relative acceptance by consumers.

Related Javelin Research

About Javelin Strategy & Research

Javelin Strategy & Research, a Greenwich Associates LLC company, provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers. Javelin’s independent insights result from a uniquely rigorous three-dimensional research process that assesses customers, providers, and the transactions ecosystem.

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