JAVELIN Examines Mobile Deposit, Photo Bill Pay, Image Processing and more
San Francisco, CA, July 28, 2015: With the increase in use of mobile deposit and of mobile banking overall, financial institutions are closer than ever to connecting the dots with 360° mobile banking experience. Today, JAVELIN released, Mobile Imaging: Creating an End-to-End Mobile Banking Experience, which looks at the current state of mobile deposit, mobile photo bill pay, and other newer mobile imaging services, presents the likelihood of adoption, and identifies devices and segments to target as well as best practices for a successful launch.
A comprehensive end-to-end experience starts with mobile authentication and enrollment of a customer. In the past, the imaging experience often began when the customer's first check was deposited with mobile deposit capture. Looking forward other imaging activities that can create an end-to-end mobile experience include credit card balances switched using mobile balance transfers, setting up bill payments by scanning bills with mobile device's camera, taking a picture of a credit or debit card with the phone's camera for shopping and even snapping a picture of a receipt for tax purposes.
"As consumers shift to relying on their smartphones and tablets for everyday activities, financial institutions should adjust their banking strategies," said Mary Monahan, Executive Vice President and Research Director, Mobile, JAVELIN. "The small screens of smartphones make it imperative to reimagine how consumers can conveniently make transactions. By strategically moving customers to the digital channels they prefer, financial institutions can also take advantage of lower costs."
The report, Mobile Imaging: Creating an End-to-End Mobile Banking Experience, includes data from five consumer surveys. In addition, it leverages JAVELIN's competitive Retail Experience Benchmarking service, which compares financial institutions digital banking features and insights into prioritizing investments in emerging channels.
Related JAVELIN Research
- 2014 Mobile Banking FI Scorecard: Competition Heats Up as Mobile Offerings Mature
- Rise of the Mobile-First Consumer - and What That Means for Banking
- Leveraging an Omnichannel Approach to Drive $1.5 Billion in Mobile Banking Cost Savings
JAVELIN, a Greenwich Associates LLC company, provides strategic insights into customer transactions, increasing sustainable profits for financial institutions, government, payments companies, merchants and other technology providers. JAVELIN's independent insights result from a uniquely rigorous three-dimensional research process that assesses customers, providers, and the transactions ecosystem.