Digital account opening has grown by leaps and bounds in a few short years, reaching over 88.5 million Americans opening an account online or with a mobile device. While the initial wave of consumers adopting smartphones and tablets to complete these applications is small, the potential remains largely untapped. Within the omnichannel era, how can bankers redefine personal banking leveraging technology and face-face interactions? What do consumers want during their account opening experience at a branch vs. online? How can you drive further acquisition of new customers and deeper loyalty from a FI’s current customers by upgrading the online and mobile account opening capability?
Join Mark Schwanhausser as he explores the critical elements of successful account opening, including lessons learned from case studies from BB&T and Golden 1 Credit Union. Mark will provide a checklist of capabilities that should dictate the design of the customer experience and an FI’s account opening operations.
During this webinar Javelin will explore:
- What is the current market sizing for online and mobile applications?
- Which accounts do consumers prefer to open in online channels?
- What is the success rate of online checking account applications?
- How do different consumer segments view the perceived advantages of applying for checking accounts online, on a mobile device and at a branch?