This whitepaper quantifies the value of effective engagement by analyzing revenue, the cost of acquisition, and the cost of servicing new checking account customers over the first three years of the customer relationship.
(13 pages; 5 graphics)
This whitepaper investigates how the rise in mobile device usage puts personal identifiable information at risk. Activities such as financial transactions and shopping, mixed with a general state of apathy by mobile stakeholders around security measures, is creating a perfect storm and an open invitation for fraudsters to take advantage.
(19 pages; 5 graphics)
As the use of consumers’ personally identifiable information (PII) by businesses continues to evolve, sensitive data is constantly being placed at risk of compromise. To ensure that consumers can take necessary actions to protect themselves after a breach has occurred, 47 states have enacted data breach notification laws. This white paper explores the attitudes, experiences, and perceptions of fraud victims in four metropolitan areas: Chicago, Los Angeles, Miami, and Minneapolis.
33 pages; 22 charts/graphs
Gen Y consumers will earn 46% of the income in the United States by 2025. Despite their potential, the young Americans in Gen Y are often misunderstood by financial services providers or — worse yet — ignored. This whitepaper dispels the three most costly myths circulating in financial services today about young consumers.
12 pages; 3 graphics
Establishing a digital banking strategy starts with addressing the profitable but demanding Moneyhawks™, who are shaping how Americans will bank, pay, shop, save, and invest in the future. These 37 million Americans represent the 19% of consumers who actively use three engagement‐building activities that drive banking profitability: online banking, mobile banking, and bill payment through their primary bank or credit union.
Moneyhawks will not accept the choice of either/or. They want the best of every channel at their discretion — digital and physical. Banks and credit unions that develop compelling omnichannel services to satisfy Moneyhawks will be on course to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.