A TALE OF TWO GEN Ys—Road to Profitability
|A TALE OF TWO GEN Ys—Road to Profitability|
|Purchase A TALE OF TWO GEN Ys—Road to Profitability Webinar|
|This has a companion report: A TALE OF TWO GEN Ys: On the Road to Long-Term Banking Profitability.|
|Have a question?? Call us at (925) 271-2110 or reach us by email at firstname.lastname@example.org|
Presented By: Aleia Van Dyke, Mark Schwanhausser
Surprisingly, Gen Y.2 prefers to conduct regular transactions in person at bank branches, at a rate of 2.5 times greater than those consumers over 65 years old. These in-person branch visits add up to a significant cost for FIs, compared to self-service models like mobile banking.
Join us as we explore these two young age segments — Y.1 and Y.2 — including attitudes about managing money and their desire for personal finance management (PFM), their mobile preferences, their loyalty tendencies to banks and other third party vendors, and financial products they desire. We will present pointed recommendations on how to best maximize a banking relationship with this young generation.
During the webinar Javelin will answer:
- How will encouraging positive banking behaviors early on result in a win‐win for banks and Gen Y consumers?
- Who are the Gen Y consumers who frequent bank branches for everyday transactions, and how can FIs encourage these consumers to use less costly channels?
- How willing are Gen Y consumers to go to third‐party competitors for their banking, mobile, and PFM needs?
- How do the Gen Y subgroups differ in their online‐ and mobile‐banking habits?