Mobile bill payments can alter how Americans pay their bills – but banks, billers and other players must first convince consumers about its value. It is a growing market with $95 billion in payments on a mobile device for just seven important bills. Mobile payments are catching the eye of the Moneyhawks™, a tech-savvy, affluent, and profitable segment of consumers that Javelin monitors. The biggest challenge: satisfying their high expectations.
Join Mark Schwanhausser and Ian Benton as they share strategies for attracting and retaining Moneyhawks, as well as holdouts who have yet to adopt mobile bill payments. They will explore:
- What will it take to motivate more Americans to make mobile bill payments?
- What obstacles keep them from trying it?
- How can FIs, billers, and third-party services tailor mobile bill payment for their most profitable customers?
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