Whenever the topic of fraud prevention appears, it is accompanied by hand-wringing over customers’ lax security habits. It is not that consumers do not care about security – on the contrary, they are quite alarmed by identity fraud and the growing number of data breaches. By implementing gamification, financial institutions and issuers can tap into this concern and help consumers to take a more active role in protecting their accounts and identities.
Join us as we explore gamification strategies to incentivize consumers to adopt good security habits. We will examine:
- What consumer actions and attitudes are on security
- How the current financial environment drives consumer security decisions
- What institutions can do to improve security behaviors among their customers
- What role gamification can play in changing behaviors