Five years ago, high-income, digitally forward bank customers adopted the next major engagement channel: mobile banking. Today, these same customers are setting a new trend with mobile wallet adoption. The pace so far has been set by Apple and Google, but financial institutions have a window of opportunity to take the lead in the space and protect the customer relationships they forged through online and mobile banking advances.
Successful first movers are leveraging these existing customer relationships to simplify wallet adoption and create next generation loyalty programs. What must banks do now to solidify their top-of-wallet position as card-based payments give way to mobile? Join us as we introduce Javelin’s S.C.O.R.E. wallet analysis model and see how it applies to two early bank entrants — Capital One Wallet and Chase Pay — and the very different paths that they have taken.
- What is the Javelin S.C.O.R.E. mobile wallet analysis model?
- How do Capital One Wallet and Chase Pay mobile wallets compare?
- What are the best practices for building a bank-branded mobile wallet?
- How are banks positioned to compete with third-party wallets?
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