Consumer adoption of mobile wallets has been split between merchants and issuers with merchants gaining greater traction. Consumer usage of wallets to make payments is secondary to the primary reason mobile wallets work in the merchant space – rewards and loyalty. Merchants increase value of their company wallet by providing discounts, rewards, and other features which consumers find beneficial. The merchant can dictate how the consumer pays to receive the rewards, which, when significant value is added, the consumers will follow.
Join Javelin as we discuss how financial institutions can benefit from focusing on loyalty and rewards programs to increase brand loyalty and gain top of wallet share. Key questions this webinar will answer:
- What are consumer sentiments around mobile wallets and who uses them?
- How do you identify consumers who you can target market wallets?
- What existing wallets are doing well and what misssteps do you need to avoid?