One-third of checking account applications are started on a mobile device — more than those initiated online (21%) and nearly equal to the number started at a branch (34%). But bank support for all phases of mobile account opening has not kept pace with this rapid shift in consumer behavior. A combination of poor user experience, a lack of real-time customer service, and shortcomings in document support are forcing applicants offline — or, worse, tempting them to switch to competitors.
Join Javelin as we share important insights about:
• Which channels customers are using to open financial accounts — and why
• What banks can do when prospects are unable to complete an application solely on their smartphone
• How the mobile account opening experience differs for new vs. existing customers
• Services that generate customer engagement during mobile onboarding
NOTE: This is a client ONLY Javelin Advisory Services webinar. Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail Less