The move to mobile is happening faster than anticipated and profoundly changing banking in the process. The number of weekly mobile bankers now equals that of customers who use the branch for deposits, a sea change of almost 53 million consumers in just four short years.
Join us as we explore “mobile first bankers” -- those that primarily uses a mobile device to access a checking account and how to meet their banking needs. We will examine:
- How the mobile-first differ from online and branch first customers
- How the mobile first approach customer service, financial monitoring, and other banking activities
- What triggers mobile first customers to switch primary FIs