December 9, 2009
Consumers Are Ready to Protect Their Accounts, But Will Bankers Let Them?
Bank Systems & Technology- A popular misconception about consumers’ willingness to be involved in fraud protection is holding back retail bankers’ profitability. New Javelin factual research debunks the mistaken belief that consumers won’t sacrifice convenience in order to increase security. By analyzing rigorous data comparing latest behaviors and preferences toward banking security, Javelin identifies steps bankers can take to not only lower their fraud mitigation costs but to launch marketing efforts to strengthen customer relationships. On top of decreased losses, the customer value proposition of security partnering can be translated into profitable opportunities such as: increased online shopping, retaining customer revenue, gaining new customers, creating a top-of-wallet card, and garnering income from identity protection offerings. Read More »
