November 9, 2009
Despite a Fast Start in Mobile Banking, BofA’s Job Isn’t Done
Digital Transactions- Banks often promote transaction alerts to notify customers on their mobile phones of suspicious transactions as one advantage of mobile banking, but so far the public hasn’t been swayed, according to Javelin Strategy & Research. “We’re not seeing people take up adoption of alerts the way we hoped,” said Mark Schwanhausser, a research analyst at Pleasanton, Calif.-based Javelin. Schwanhausser and Javelin founder James Van Dyke spoke on the same panel as Brown. Read More »
