Javelin Small-Business Banking Awards
Javelin Small-Business Digital Account Opening Scorecard valuates vendor solutions to identify market leaders that have innovated on a complex process that’s vital for banks to get right. The scorecard is primarily focused on user experience, from the perspective of both the applicant and the banker. Vendors were evaluated on three essential categories for success in digital account opening:
- Customer Journey, a quantitative evaluation of the applicant-facing flow, using a 108-point scorecard, from pre-application and product selection
- Administrative Tools, a qualitative evaluation of the banker-facing platform, application management, portfolio analysis and insight, and process testing and improvement
- User Experience, an assessment of innovative approaches that optimize efficiency and speed, reduce friction and abandonment, and build long-term customer engagement
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