This whitepaper quantifies the value of effective engagement by analyzing revenue,
the cost of acquisition, and the cost of servicing new checking account customers over the first three years of the customer relationship.
Banks and credit unions can boost the profitability of a new customer an estimated $212 a year with effective onboarding that emphasizes engagement. This study underscore that wooing a new customer is only half the battle.
(13 pages; 5 graphics)
This scorecard displays top financial institutions’ performance in the key areas of accessibility, functionality, app user ratings, and alerts and notifications. This report also features consumer data-driven trends designed to help identify key strengths and growth opportunities for mobile banking providers.
51 pages; 45 charts/graphs
This report provides a market-sizing for bill payment, benchmarks the growth in mobile payment, and spotlights key trends and recommendations for upgrading and marketing bill payment services to win over holdouts and consumers.
32 pages; 14 charts/graphs
We are a digital culture — communicating, interacting, and consuming through every digital platform available to us. Data is being generated at an incomprehensible rate, and it will continue to increase in volume and velocity. In this report I talk about how financial institutions are collecting and using big data as well as who the winners and losers are in the world of big data.
19 pages; 5 charts/graphs
This report researches the digital and in-person banking habits and attitudes of wealthy consumers by segment and identify unmet needs. The four segments analyzed in this report are the mass affluent, core affluent, high net worth, and ultra-high net worth groups. It also identifies best practices for serving and growing a base of high-income consumers.
18 pages; 10 charts/graphs