Research Library

BANKING WITH WOMEN CUSTOMERS: Strategies to Increase Digital Banking Engagement

Women present bankers with a conundrum. On one hand, women are more satisfied than men with mobile banking. On the other hand, women are less active customers — not only in mobile banking but also online banking and a variety of financial chores. Gaps like this between satisfaction and usage underscore the need for financial institutions to understand better how women approach financial matters differently from men. Gender differences influence women’s desire for money management tools, their mobile mindset, and their attitudes about security, privacy, and emerging technology that will shape the future of financial services. This report explores how the sexes differ in financial decision-making, the financial products they buy, what influences them as they decide whether to swipe a debit or a credit card, their habits for handling essential financial chores, their desire for smartphone-powered control, and their need for better online and mobile personal finance management. It also examines their willingness to lead the push for new mobile services such as photo banking and biometric features.

30 pages; 16 charts/graphs

How to Hook a Moneyhawk: Digital Account Opening Is Key to an Omnichannel Strategy--sponsored by Andera

Establishing a digital banking strategy starts with addressing the profitable but demanding Moneyhawks™, who are shaping how Americans will bank, pay, shop, save, and invest in the future. These 37 million Americans represent the 19% of consumers who actively use three engagement‐building activities that drive banking profitability: online banking, mobile banking, and bill payment through their primary bank or credit union.

Moneyhawks will not accept the choice of either/or. They want the best of every channel at their discretion — digital and physical. Banks and credit unions that develop compelling omnichannel services to satisfy Moneyhawks will be on course
to achieve the ultimate goal: becoming the primary place that the most coveted banking customers turn to whenever they think about their money.

14 pages

MOBILE BANKING, TABLET AND SMARTPHONE FORECAST 2013-2018: Smart Device Adoption Drives Mobile Banking Boom

Smartphone, tablet and mobile banking adoption are shattering expectations, raising the stakes for FIs to compete through superior mobile banking. In 2013, 95 million U.S. adults used mobile banking – a gain of 27 million mobile bankers over 2012. Strong growth in mobile banking is closely tied to device adoption of smartphones and tablets, which added 36 million and 42 million new owners, respectively. Meanwhile, operating systems present on smartphones and tablets are both gaining and losing users rapidly. This annual report contains updated five year forecasts of smartphone, tablet, mobile banking, mobile phone usage, smartphone adoption by operating system, and tablet adoption by operating system. Additionally, this report contains clear advice on which platform investments to prioritize by devices and operating systems.

42 pages; 31 charts/graphs

ONLINE RETAIL PAYMENTS FORECAST 2013-2018: Alternative Payments Go Mainstream

The e-commerce market is evolving at a spectacular rate, and never before has it been more competitive. In 2013, consumers spent a total of $351.9 billion online, and $1 of every $6 originated from a mobile device. Smartphones, tablets, and social media offer new channels for online shopping, and retailers are ensuring that consumers’ purchases are arriving at lightning speed.  This report evaluates the actual and forecast changes in the e-commerce market, tracks the payments mix from 2012 through the forecast year of 2018 and identifies key drivers of market change. This report highlights the role of the mobile channel within e-commerce and includes a market-sizing for mobile online retail payment activity. Online share and transaction growth of credit cards (network and private label), debit cards, online alternative payments like PayPal and Amazon Payments, online credit services like Bill Me Later, prepaid cards, and gift cards are also evaluated.

33 pages; 17 charts/graphs

E-COMMERCE PLATFORM REVIEW: Fueling Online Shopping for Tomorrow

E-commerce transactions constitute a growing share of the overall retail market, prompting  merchants and payments processors alike to expand their platforms for card-not-present (CNP) payment acceptance and processing. While most e-commerce processors and platforms facilitate traditional methods of payment, today’s offerings differ greatly in international processing focus, fraud and security features, mobile capabilities, reporting and other back-end processing functions. This report scores seven leading e-commerce platform providers — some of which offer multiple platforms for e-commerce transactions — identifying each platform’s key product features and examining each provider’s value proposition, market positioning, and differentiation.

39 pages; 29 charts/graphs


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