This report investigates US-based consumers’ desire to have control over their own identities, and looks at the implications of the current lack of control they have over their own personally identifiable information (PII).
- Consumers want an active role in controlling their identity.
- Almost 50% of consumers want control over their information:
- 46 million consumers report that they have been denied a service or product at some point in their lives due to either mistaken identity or unverifiable identity.
- 30% of new account fraud victims discovered fraud through adverse events, which is three times the rate for all fraud victims.
Please fill out the form below with a valid email address and we will email you a link to the whitepaper.
This research report was sponsored by:
It was independently produced by:
The consumer data in this report is based primarily on information collected in a survey of 1,000 consumers in a September 2016 survey. The margin of sampling error is ±3.10 percentage points at the 95% confidence level; the margin of error is larger for subsets of respondents.
Additional data came from a 5,111 respondent consumer survey conducted in October 2015. The margin of sampling error is ±1.37 percentage points at the 95% confidence level; the margin of error is larger for subsets of respondents.
Additionally, in-depth interviews were conducted with executives responsible for making decisions regarding customer and applicant identity verification.