This report analyzes the U.S. mobile proximity payment market, covering payments made by consumers using a mobile device at a merchant’s physical location. Three years of actual historical data and a five-year forecast are provided. By 2019, it is projected that mobile proximity payments will total $54 billion. This still accounts for just 1% of all retail dollar transactions, compared with online payments, which account for an estimated 9%. Apple iOS owners continue to demonstrate the highest appetite for using mobile proximity payments, with a greater percentage using mobile payments, higher numbers of purchases, and greater dollar purchases than Android.

Primary Questions:

  • What is the projected size of mobile proximity retail payments through 2019?
  • Who leads in proximity purchasing today? Who will lead in the next 12 months?
  • Why does a substantial but shrinking number of consumers still avoid mobile purchasing?
  • What is consumer receptivity for mobile card imaging, and why does that matter for card onboarding?
  • How do Android and iOS smartphone owners differ in proximity purchasing?

Companies Mentioned: Amazon, Apple, Blackhawk Network, Eat24, Google, Kofax, MCX, Microsoft, Mitek, PayPal, Samsung, Travelocity


Consumer data in this report is based on information gathered from multiple Javelin surveys conducted from 2012 to 2014. Data was gathered and weighted to reflect a representational sample of U.S. adult consumers.

  • A random-sample panel of 3,225 consumers in a July 2014 survey. 
  • A random-sample panel of 3,200 consumers in a November 2014 survey. 
  • A random-sample panel of 3,285 consumers in a July 2013 survey. 
  • A random-sample panel of 3,509 consumers in a November 2013 survey. 
  • A random-sample panel of 3,492 mobile phone owners in a June 2012 survey.