Emmett  Higdon

Director, Digital Banking Expertise Retail Banking, Digital Wallets, Mobile Banking
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Emmett helps clients better understand and leverage the pivotal role that mobile technology plays in how consumers manage their financial accounts. As banking functionality seamlessly integrates with every aspect of consumers’ daily lives, Emmett works with banks to ensure that their brands remain prominent throughout. He introduced Javelin’s Mobile Experience Review to provide clients with deeper, actionable insight into how consumers adopt and use mobile banking apps, connected devices, and emerging features such as voice control, personal assistants, and biometric authentication.

With more than 20 years’ experience in online and mobile financial services, Emmett combines his analytic expertise with client-side experience and a keen understanding of consumer expectations to help clients craft digital banking adoption and engagement strategies.

Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA-CREF and also founded Prizm Strategy, a mobile-payment and customer-experience consultancy. Previously he was an e-business and channel strategy analyst with Forrester Research and spent eight years as a vice president of payments and transfers for Citibank.

Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in the Writing Seminars from Johns Hopkins University.

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