By 2019, Javelin projects that mobile proximity payments will total $54 billion. To reach that revenue target, mobile proximity payments---payments made by consumers at the physical point of sale using a mobile device—will grow at a tremendous rate over the next few years. What are the key technologies that will propel mobile proximity payments? Do Apple iOS and Android owners differ in their appetite for mobile proximity payments?
Join Mary Monahan and Daniel Van Dyke as they discuss consumers’ mobile shopping preferences and desired features. We will also explore strategies for reducing friction in funding mobile purchases.
During this webinar, we will address:
- Current and projected mobile proximity purchase volume through 2019
- What is preventing a substantial but shrinking number of consumers to still avoid mobile purchasing
- Differences between Android and iOS smartphone owners reliance on proximity purchasing