The past two years have marked a notable transition in the U.S. fraud landscape with increasing card fraud due to massive data breaches. With the ongoing rollout of EMV chip-cards, fraud schemes will continue to transition alongside the U.S. payments landscape. As consumers demand tools to defend themselves against fraud, identity protection services play an increasing role in offering critical protection. Unfortunately, providers continue to lag in adapting to the rising threats facing their customers, especially in integrating existing account management tools.
Join us as we explore consumer adoption of ID protection services and the needs of key customer segments. We will share strategies for how providers can distinguish themselves in a market crowded with complimentary protections services.
We will examine:
- What is the total size of the direct-to-consumer ID protection services market?
- What factors spur consumers to discontinue the use of ID protection services?
- How can direct-to-consumer providers attract and retain subscribers?
- What features offer the strongest protection against threats facing consumers today and tomorrow?