Mobile wallets are creating an enormous opportunity and an attractive target for investment, and consumer willingness to use mobile wallets is rising. But slow adoption, lack of merchant enthusiasm, and fragmented offerings has resulted in stalled growth for mobile wallets.
Behind the scenes, the largest players in the space, such as Google, PayPal, Visa, Isis, and the Merchant Customer Exchange (MCX), are examining new approaches to solve the merchant and consumer equation. Adding to the uncertainty, the existing NFC, bar code, cloud and hybrid technologies are now joined by a potential disrupter – Bluetooth Low‐Energy (LE).
Join Mary Monahan as she provides a competitive analysis of 12 major wallet providers, examining their consumer and merchant scalability – the most critical metrics. Mary will share a glimpse into winning strategies and models to reinvigorate mobile wallet progress.
During this webinar, Mary will address:
- What mobile wallet models pose the biggest risk to incumbents?
- What is the consumer readiness for mobile wallets?
- Which technology will win among NFC, cloud, bar code, beacon (Bluetooth Low Energy) and hybrid mobile wallets?
- Who are the major competitors in the mobile wallet space, and how are they different? Which has the best chance of success?