Bankers who are intent on preparing for the day when digital channels will dominate account opening should rethink their timing. That day might already have arrived. Digital account opening has reached parity with physical branches, fueled by a 60% increase in account applications on smartphone and tablets in 2014.
Join Mark Schwanhausser and Ian Benton as they reveal the differences in preferences among various customer segments, including new and existing banking customers, and technology-savvy customers. They will share strategies for developing an omnichannel experience to maximizes the number of completed and qualified applications.
They will explore:
- How do new customer and existing customers’ preferences differ for selecting a channel to open a new account?
- What capabilities sway applicants to select a particular channel?
- Whom should financial institutions target first with digital account opening — and how?
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