Online banking has been by far the most important touchpoint in a financial institution’s relationship with its customers for the past decade. But the rapid proliferation of mobile banking has shifted consumers’ expectations of how they interact with their primary bank. The trend toward mobile leaves digital strategists with an important question: Where does online banking fit?
Join Javelin as we discuss the utility of online banking for an increasingly mobile audience and explore which features are optimal for the online experience on PC and laptops.
In this webinar we’ll explore:
- Where online banking fits in a mobile-first era .
- How FIs can overhaul the online banking experience to deliver more than convenience and transaction processing.
- The features and approaches that will be most powerful in online banking -- and make this channel relevant to Gen Y and older consumers alike.
*Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail.